Strategic Analysis

We’d all like to pretend that the best technology is also the most successful technology – but in reality this is rarely the case. The strategies that vendors use to position their products and services are much more important and some of these strategies definitely do not work to the technology users’ advantage.

The Strategic Analysis papers and reports look at IT products and services from a strategy perspective, using powerful techniques used in many other areas of human endeavour where strategy is important. For now this research is free and is totally free of vendor sponsorship – either direct or indirect – something quite rare in the IT industry.

The first paper has just been published and looks at Salesforce with its ambitions to offer a development platform and an application repository, in addition to the well known SaaS CRM offering. The full reports can be downloaded from the ‘Strategic Analysis’ section on the menu bar.