Information Skewed IT Investments
That information influences an IT investment decision may seem obvious, but if this is the case then we need to be very careful about the information we use. Availability bias is the tendency to use information that is available, rather than the information we really need. Such is the fashion driven nature of the IT industry that information on the latest and greatest industry offering is always in great abundance. On the other hand information on technologies that are not in the spotlight is often difficult to come by.
The proliferation of information that accompanies a new wave of IT fashion is so prolific that it becomes hard to ignore. These waves can be easily identified by irrational exuberance, followed by a fairly bad hangover. The only way to avoid availability bias is to focus on what senior management within an organisation is trying to achieve, and researching the technologies that would support these goals with hands pressed tightly over ears to block out the noise of the IT industry. If this cannot be done then availability bias is the inevitable result.
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